WEBSITE & LEAD PACKAGES
Build the Lead Generation System Your Dealership Needs.
Start with a professionally managed dealer website built to get found, capture more shoppers, and generate leads. Then choose the level of lead-generation power that fits your dealership and your growth goals.
Website & Lead Packages
CHOOSE THE LEVEL OF LEAD-GENERATION POWER THAT FITS YOUR DEALERSHIP.
Accelerate builds the foundation. Lead Boost adds more ways to generate leads from the traffic you’re already getting. Lead + Credit Boost takes it further by helping you find more qualified buyers from your data and your market.
Accelerate
Build the Foundation and generate your own leads
$475 /month (Website Only) +$125 /month (per inventory location)
The core TDW website package for dealers who want a modern, professionally managed website with the SEO, conversion, and support foundation needed to grow.
No Setup Fees. No Contracts.
Cancel Anytime.
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Modern Dealer Website Learn more about the Modern Dealer Website
- Professionally managed dealer website
- Hosting, updates, security & ongoing support
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SEO Foundation Learn more about SEO Foundation
- Built around today’s search best practices
- SEO foundation built in from day one
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Vehicle Inventory Management Learn more about Vehicle Inventory Management
- CoreVMS inventory management included
- Flexible vehicle merchandising & display
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Active SEO Learn more about Active SEO
- Ongoing SEO analysis and optimization
- Fresh dealership content and continual enhancements
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AI / LLM Optimization Learn more about AI / LLM Optimization
- Built for AI-assisted search and recommendations
- Content structured for visibility as search evolves
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BuyerCall Tracking Learn more about BuyerCall Tracking
- Call tracking & source attribution
- See which marketing sources drive calls
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BuyerCall Smart Forms Learn more about BuyerCall Smart Forms
- Smart forms built to capture more leads
- Lead delivery directly to your CRM
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MailX2 Email Campaigns Learn more about MailX2 Email Campaigns
- Up to 3 strategic email campaigns
- Bring interested shoppers back to your dealership
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Support + Creative Learn more about Support + Creative
- Ongoing website support and updates
- Creative assistance for dealership promotions
Lead Boost
Turn More Website Traffic Into Marketing Opportunities
$875 /month (Website Only) +$125 /month (per inventory location)
Built for dealers who want to generate more leads from the traffic and shoppers already interacting with their dealership.
Lead Boost includes everything in Accelerate, plus additional lead-generation capabilities designed to identify more opportunities, re-engage interested shoppers, and deliver more leads directly to your CRM.
No Setup Fees. No Contracts.
Cancel Anytime.
Includes everything in Accelerate, plus:
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Lead Boost Overview Learn more about Lead Boost
- Web Detective ID
- Automated follow-up campaign for identified visitors
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Web Detective ID Learn more about Web Detective ID
- Identify more opportunities from website activity
- Turn more anonymous traffic into actionable leads
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Automated Retargeting Learn more about Automated Retargeting
- Automatically re-engage interested shoppers
- Bring more potential buyers back to your dealership
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Custom Email Campaigns Learn more about Email Marketing
- Stay connected with interested shoppers
- Use identified opportunities in targeted campaigns
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Record Outputs + Marketing Learn more about CRM Lead Delivery
- Turn more website activity into lead opportunities
- Deliver additional leads directly to your CRM
Lead & Credit Boost
Find More Qualified Buyers From Your Data and Your Market
$1475 /month (Website Only) +$125 /month (per inventory location)
Built for dealers who want to go beyond website traffic and uncover more qualified buyers from both their existing data and their local market.
Lead + Credit Boost includes everything in Lead Boost, plus additional capabilities designed to identify qualified lead opportunities based on your dealership’s budget.
No Setup Fees. No Contracts.
Cancel Anytime.
Includes everything in Lead Boost, plus:
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Lead & Credit Boost Learn more about Lead & Credit Boost
- Credit Pipeline Leads
- Area Soft Pull Leads
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Credit Pipeline Learn more about Qualified Leads From Dealer Records
- Identify qualified buyers from your existing records
- Lead opportunities matched to your dealership's budget
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Area Soft Pull Leads Learn more about Qualified Leads From Local Market Activity
- Identify qualified buyers from area soft-pull activity
- Expand your opportunities based on your dealership's budget
- $11 per Credit Pipeline Lead
- $9 per Area Soft Pull Lead
- $895 one-time Credit Pipeline setup fee
How Billing Works
No Setup Fees. No Contracts. Cancel Anytime.
Choose your package, and we begin building your dealership website immediately. There are no setup fees, no upfront service charges, and no long-term contracts.
1. Choose Your Package
Select your package and complete the secure Stripe checkout.
- No setup fees
- No upfront charges
- Build process starts immediately
2. We Build Your Website
Over the next 21 days, we build, customize, review, and launch your dealership website.
- Website foundation
- Branding and content
- Features and integrations
- Testing and launch
3. Billing Begins After Launch
Your first payment is processed after the 21-day build period and covers your first 30 days of live service.
- Automatic monthly billing
- Same billing date each month
- Receipts sent by Stripe
4. Cancel Anytime
There are no long-term contracts. Cancel whenever you choose, and your service remains active through the end of the current paid period.
Choose the Right Level of Lead-Generation Power
Every package starts with the Turbo Dealer Websites foundation. Move up as you want more ways to generate leads and uncover qualified buyers.
| Feature | Accelerate Build the Foundation | Lead Boost Add More Lead Power | Lead + Credit Boost Maximize Your Lead Opportunities |
|---|---|---|---|
| Modern Dealer Website | ✓ | ✓ | ✓ |
| Conversion-Focused Design | ✓ | ✓ | ✓ |
| SEO Foundation | ✓ | ✓ | ✓ |
| Vehicle Inventory Management | ✓ | ✓ | ✓ |
| Active SEO | ✓ | ✓ | ✓ |
| AI / LLM Optimization | ✓ | ✓ | ✓ |
| MailX2 Email Campaigns | ✓ | ✓ | ✓ |
| BuyerCall Tracking | ✓ | ✓ | ✓ |
| BuyerCall Smart Forms | ✓ | ✓ | ✓ |
| Managed Support + Creative | ✓ | ✓ | ✓ |
| Web Detective ID | — | ✓ | ✓ |
| Automated Retargeting | — | ✓ | ✓ |
| Additional CRM Lead Opportunities | — | ✓ | ✓ |
| Qualified Leads From Dealer Records | — | — | ✓ |
| Qualified Leads From Local Market Activity | — | — | ✓ |
Accelerate
| Build the Foundation
A Better Dealer Website Starts With a Better Foundation.
Most dealer websites are built to accomplish one basic job: put your inventory online.
Turbo Dealer Websites are built differently.
We’ve spent years working with independent dealers and learning what shoppers need to see, how they move through a dealership website, and what gets them to take the next step.
Every Turbo Dealer Website starts with a proven framework designed specifically for automotive retail — then we customize it around your dealership, your inventory, your financing programs, your market, and your brand.
The result is a modern dealer website that is fast, mobile-friendly, easy to navigate, easy to manage, and built from the ground up to create more sales opportunities.
MODERN SEO ARCHITECTURE
Built for the Way Search Works Today.
A great-looking website can still underperform if the technology behind it was built for yesterday’s search environment. Every Turbo Dealer Website starts with a modern SEO foundation designed around today’s search best practices — giving your dealership a stronger platform for visibility, content, and continued growth.
- Built In From Day One
SEO is part of the website structure, not something added after launch. - Designed for Today’s Search
Your site is built around current search standards instead of outdated technology and practices. - Built to Keep Improving
A strong foundation gives our Active SEO program more to build on month after month.
WHY IT MATTERS
A better-built website gives your dealership a better opportunity to be found by local shoppers.
ACTIVE SEO
We Don’t Just Build It. We Keep Working on It.
Many dealer websites say they include SEO. TDW goes further with an ongoing Active SEO program designed to continually strengthen your dealership’s visibility after your website launches.
We analyze your website, create fresh dealership-focused content every week, and make ongoing SEO enhancements as search behavior, competition, and opportunities change.
- Ongoing Analysis
We continually look for opportunities to strengthen search visibility and improve how your dealership is positioned in organic search. - Weekly SEO Articles
We create new dealership-focused SEO content every week, giving search engines more relevant pages and topics to index and expanding the range of keywords and searches your dealership can potentially be found for. - Build More Search Authority Over Time
Fresh, useful content helps strengthen your website’s relevance and authority around the vehicles, financing options, services, and local searches that matter to your dealership. - Continual Enhancement
Your SEO strategy keeps moving after launch as we refine content and make ongoing improvements based on changing search behavior and opportunities.
WHY IT MATTERS
The more relevant search territory your website covers, the more opportunities your dealership has to appear when potential buyers are looking for vehicles, financing, and dealership information.
Active SEO continually expands and strengthens that search presence — and unlike many ongoing SEO programs, it’s already included with your Turbo Dealer Website.
I especially like adding “Weekly SEO Articles” as its own bullet instead of burying it under “Fresh Content.” It makes the ongoing value much more tangible: the dealer can immediately understand that new SEO work is actually being produced for them every week, not just vaguely “monitored.”
INVENTORY MANAGEMENT SYSTEM
Merchandise Your Vehicles the Way You Want.
Your inventory is one of the most important parts of your website. TDW’s Inventory Management System gives your dealership more control over how vehicles are organized, presented, and promoted online.
- Flexible Merchandising
Customize how your inventory is displayed and highlight the vehicles, offers, and information that matter most. - Built-In Search Visibility
Inventory pages are designed with SEO in mind, helping your vehicles become part of your overall search strategy. - More Control
Manage and present your inventory with greater flexibility instead of being limited by a basic, one-size-fits-all system.
WHY IT MATTERS
Better inventory presentation makes it easier for shoppers to find the right vehicle, engage with your dealership, and take the next step.
Your inventory shouldn’t just be online. It should be working to help create opportunities.
AI + LLM VISIBILITY
Be Ready for the Way Shoppers Are Searching Next.
Search is changing. More consumers are using AI-powered tools to ask questions, compare options, and get recommendations instead of relying only on a traditional list of search results.
Turbo Dealer Websites are built and continually developed to help your dealership establish the content, relevance, and authority these new search experiences look for.
- Built for AI-Assisted Search
Your website is structured to help modern search and AI systems better understand your dealership, inventory, services, and market. - Content That Builds Authority
Our Active SEO strategy continually adds relevant content that helps strengthen the signals search engines and AI platforms use to evaluate your business. - Prepared for Changing Search Behavior
As customers change how they search, your website strategy needs to change with them.
WHY IT MATTERS
When a shopper asks, “Who’s the best used car dealer near me?” you want your dealership positioned to be part of the answer.
Modern SEO gets you found in search. AI + LLM Visibility helps prepare your dealership to be found as search evolves.
BUYERCALL TRACKING
Know Where Your Calls Come From.
Phone calls are still an important part of how shoppers connect with your dealership. BuyerCall Tracking helps you see where those calls are coming from so you can better understand which marketing sources are generating opportunities.
Instead of treating every inbound call the same, your dealership gets clearer visibility into the marketing activity behind it.
Track Incoming Calls
See when shoppers call your dealership and connect those calls to their source.Understand Lead Sources
Identify which marketing channels and campaigns are helping generate phone opportunities.Make Better Marketing Decisions
Use call-source information to better understand what is driving shopper response.
WHY IT MATTERS
If you know what’s generating your calls, you have a better picture of what’s generating opportunities.
BuyerCall Tracking gives your dealership greater visibility into where inbound calls originate so you can better understand the performance of your marketing.
BUYERCALL SMART FORMS
Smarter Forms. Better Lead Capture.
Your website should make it easy for interested shoppers to take the next step. BuyerCall Smart Forms are designed to capture more lead opportunities throughout your website and deliver them directly to your dealership’s CRM.
Instead of relying on generic contact forms, your dealership gets forms built around the actions shoppers are most likely to take.
Capture More Shopper Intent
Give visitors clear, easy ways to request information, ask about vehicles, and take the next step.Built Around Lead Conversion
Smart Forms are designed to turn more website activity into actionable lead opportunities.Deliver Leads Directly to Your CRM
New form submissions can flow directly into the systems your sales team already uses to manage and follow up with leads.
WHY IT MATTERS
The easier you make it for shoppers to raise their hand, the more opportunities your dealership has to start a conversation.
BuyerCall Smart Forms help turn more website visitors into leads your team can actually work.
Lead Boost
| Add More Lead Power
LEAD BOOST
Turn More Website Traffic Into Marketing Opportunities
Your website gets traffic every day from shoppers who don’t fill out a form, call, or identify themselves.
Lead Boost adds Web Detective ID to your Turbo Dealer Website, helping turn more of that website activity into actionable marketing records.
And the value doesn’t stop with identifying the shopper.
Those records can automatically flow into your marketing and sales systems—giving your dealership more opportunities to reconnect with shoppers, create CRM opportunities, and fuel other advertising campaigns.
One Website Visit. Multiple Marketing Opportunities.
- Identify
Web Detective ID helps identify otherwise unknown website visitors and creates actionable records from their website activity. - Re-Engage
Identified shoppers can automatically enter targeted retargeting email campaigns through MailX2, which is already included with your website. - Deliver
Records can be integrated with BuyerCall and delivered to your dealership’s CRM for follow-up and sales opportunities. - Activate
The records can also provide valuable fuel for demand-generation, retargeting, and other advertising campaigns you’re already running.
Lead Boost gives you more ways to put your website traffic to work—without having to buy more traffic.
WEB DETECTIVE ID
Know More About the Shoppers Visiting Your Website
Most website visitors leave without submitting a form or calling your dealership.
Web Detective ID helps identify more of those otherwise unknown visitors and creates actionable marketing records from their website activity.
That gives your dealership something it didn’t have before:
More opportunities to market to shoppers who were already interested enough to visit your website.
And because Web Detective ID integrates with the Turbo Dealer Websites technology stack, those records can be activated across multiple marketing and sales channels.
AUTOMATED RETARGETING
Bring Interested Shoppers Back
Once Web Detective ID identifies a marketable record, those shoppers can automatically enter targeted retargeting email campaigns through MailX2.
Instead of letting a website visit become a missed opportunity, your dealership can continue the conversation with shoppers who have already shown interest.
No manual list building. No manual campaign enrollment.
The process is automated so your website can continue working to bring potential buyers back.
EMAIL MARKETING
Stay Connected With Interested Shoppers.
Some shoppers are not ready to buy the first time they interact with your dealership. Email Marketing gives you another way to stay connected with those opportunities and keep your dealership in front of them over time.
With Lead Boost, identified opportunities can be incorporated into email campaigns designed to re-engage shoppers and bring them back into the buying process.
Stay in Front of Interested Shoppers
Keep your dealership visible with people who have already shown interest.Use Identified Opportunities in Campaigns
Web Detective ID records can be included in email marketing efforts to expand your follow-up opportunities.Bring More Shoppers Back
Use targeted email outreach to encourage shoppers to return, reconnect, and take the next step.
WHY IT MATTERS
Not every lead opportunity is ready today. Staying connected gives your dealership another chance tomorrow.
Email Marketing helps your dealership continue the conversation, re-engage interested shoppers, and create more opportunities from the traffic and activity you are already generating.
More Ways to Use Your Records
Don’t Let Valuable Marketing Data Sit Still
The value of an identified website visitor isn’t limited to email.
Web Detective ID records can be integrated with BuyerCall and delivered to your dealership’s CRM, giving your sales team additional opportunities to follow up.
The same records can also be used as valuable fuel for other marketing efforts—including demand generation, retargeting, and advertising campaigns.
One source of valuable records. Multiple ways to put them to work.
That’s what makes Lead Boost more than just another website feature.
Lead & Credit Boost
Maximize Your Lead Opportunities
LEAD & CREDIT BOOST
Find More Qualified Buyers From Your Data and Your Market
Lead & Credit Boost includes everything in Accelerate and Lead Boost, then adds Credit Pipeline to help your dealership find more credit-qualified vehicle buyers.
Credit Pipeline creates opportunities in two ways:
- Work the Data You Already Own
Screen your dealership’s highest-intent records—including CRM, DMS, MailX2, and Web Detective ID records—to identify customers who match the credit criteria for your dealership’s financing programs. - Find New Buyers in Your Market
Monitor real-time automotive soft-pull activity in your market and identify consumers whose credit profile matches your dealership’s criteria and who are actively shopping for an auto loan.
Two Sources. More Qualified Opportunities.
Credit Pipeline gives your dealership a way to work both sides of the opportunity:
Your Existing Data + New In-Market Buyers
Instead of relying only on shoppers who contact your dealership, Lead & Credit Boost helps you identify qualified opportunities from the data you already have and from consumers actively entering the vehicle-financing market.
Leads are delivered to your dealership so your sales team can act while the buying opportunity is still active.
CREDIT PIPELINE
Turn Your Existing Data Into New Sales Opportunities
Your dealership already has valuable customer and prospect data sitting in your CRM, DMS, MailX2, and other systems.
Credit Pipeline puts that data to work.
The service screens eligible records against the credit criteria established for your dealership’s financing programs. When a record matches, the opportunity is identified as a potential credit-qualified buyer.
From Your Database to a Sales Opportunity
- Screen Your Records
Your dealership’s highest-intent records are screened against your selected credit criteria. - Identify a Match
When a customer’s credit profile meets your criteria, Credit Pipeline flags the opportunity. - Reach the Customer
A pre-approved offer of credit is mailed to the customer on the dealership’s behalf. - Deliver the Lead
The opportunity is submitted to your CRM so your dealership can identify and contact the customer for a potential vehicle sale. - $11 Per Credit Pipeline Lead
Each Credit Pipeline lead is $11 and covers the credit screening, technology, and mailing required to produce the opportunity.
You’re not simply buying another list.
You’re identifying potential buyers from the valuable records your dealership already owns—and giving your sales team an actionable opportunity to pursue.
AREA SOFT PULL LEADS
Find Buyers Who Are Actively Shopping for Auto Financing
What if you could know when consumers in your market begin shopping for an auto loan?
Area Soft Pull Leads monitor real-time automotive soft-pull activity within your dealership’s selected market area.
When a consumer’s soft pull matches the credit criteria you’ve established, a lead is created and delivered to your dealership.
These are conquest opportunities—consumers who may not be in your CRM, may not have contacted your dealership, and may not have visited your website, but are actively entering the market for an auto loan.
Real-Time In-Market Opportunities
- Set Your Criteria
Define the credit profile and other attributes that fit your dealership’s financing programs. - Define Your Market
Establish the geographic area around your dealership where you want to compete. - Receive Matching Leads
When a qualifying automotive soft pull occurs, the matching opportunity is delivered to your dealership.
The opportunity is delivered while the consumer’s financing activity is still fresh—giving your dealership an opportunity to compete for the vehicle sale. - $9 Per Area Soft Pull Lead
Each qualifying Area Soft Pull Lead costs $9.
These aren’t old lists or recycled prospects. They’re new opportunities generated from current automotive credit activity in your market.
