WEBSITE & LEAD PACKAGES
Build the Lead Generation System Your Dealership Needs.
Start with a professionally managed dealer website built to get found, capture more shoppers, and generate leads. Then choose the level of lead-generation power that fits your dealership and your growth goals.
Website & Lead Packages
CHOOSE THE LEVEL OF LEAD-GENERATION POWER THAT FITS YOUR DEALERSHIP.
Accelerate builds the foundation. Lead Boost adds more ways to generate leads from the traffic you’re already getting. Lead + Credit Boost takes it further by helping you find more qualified buyers from your data and your market.
Accelerate
Build the Foundation
$475 /month (Website Only) +$125 /month (per inventory location)
The core TDW website package for dealers who want a modern, professionally managed website with the SEO, conversion, and support foundation needed to grow.
No Setup Fees. No Contracts.
Cancel Anytime.
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Modern Dealer Website Learn more about the Modern Dealer Website
- Professionally managed dealer website
- Hosting, updates, security & ongoing support
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SEO Foundation Learn more about SEO Foundation
- Built around today’s search best practices
- SEO foundation built in from day one
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Vehicle Inventory Management Learn more about Vehicle Inventory Management
- CoreVMS inventory management included
- Flexible vehicle merchandising & display
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Active SEO Learn more about Active SEO
- Ongoing SEO analysis and optimization
- Fresh dealership content and continual enhancements
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AI / LLM Optimization Learn more about AI / LLM Optimization
- Built for AI-assisted search and recommendations
- Content structured for visibility as search evolves
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BuyerCall Tracking Learn more about BuyerCall Tracking
- Call tracking & source attribution
- See which marketing sources drive calls
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BuyerCall Smart Forms Learn more about BuyerCall Smart Forms
- Smart forms built to capture more leads
- Lead delivery directly to your CRM
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MailX2 Email Campaigns Learn more about MailX2 Email Campaigns
- Up to 3 strategic email campaigns
- Bring interested shoppers back to your dealership
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Support + Creative Learn more about Support + Creative
- Ongoing website support and updates
- Creative assistance for dealership promotions
Lead Boost
Add More Lead Power
$875 /month (Website Only) +$125 /month (per inventory location)
Built for dealers who want to generate more leads from the traffic and shoppers already interacting with their dealership.
Lead Boost includes everything in Accelerate, plus additional lead-generation capabilities designed to identify more opportunities, re-engage interested shoppers, and deliver more leads directly to your CRM.
No Setup Fees. No Contracts.
Cancel Anytime.
Includes everything in Accelerate, plus:
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Lead Boost Overview Learn more about Lead Boost
- Web Detective ID
- Automated follow-up campaign for identified visitors
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Web Detective ID Learn more about Web Detective ID
- Identify more opportunities from website activity
- Turn more anonymous traffic into actionable leads
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Automated Retargeting Learn more about Automated Retargeting
- Automatically re-engage interested shoppers
- Bring more potential buyers back to your dealership
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Email Marketing Learn more about Email Marketing
- Stay connected with interested shoppers
- Use identified opportunities in targeted campaigns
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CRM Lead Delivery Learn more about CRM Lead Delivery
- Turn more website activity into lead opportunities
- Deliver additional leads directly to your CRM
Lead & Credit Boost
Maximize Your Lead Opportunities
$1475 /month (Website Only) +$125 /month (per inventory location)
Built for dealers who want to go beyond website traffic and uncover more qualified buyers from both their existing data and their local market.
Lead + Credit Boost includes everything in Lead Boost, plus additional capabilities designed to identify qualified lead opportunities based on your dealership’s budget.
No Setup Fees. No Contracts.
Cancel Anytime.
Includes everything in Lead Boost, plus:
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Lead & Credit Boost Learn more about Lead & Credit Boost
- Credit Pipeline Leads
- Area Soft Pull Leads
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Qualified Leads From Dealer Records Learn more about Qualified Leads From Dealer Records
- Identify qualified buyers from your existing records
- Lead opportunities matched to your dealership's budget
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Qualified Leads From Local Market Activity Learn more about Qualified Leads From Local Market Activity
- Identify qualified buyers from area soft-pull activity
- Expand your opportunities based on your dealership's budget
- $11 per Credit Pipeline Lead
- $9 per Area Soft Pull Lead
- $895 one-time Credit Pipeline setup fee
How Billing Works
No Setup Fees. No Contracts. Cancel Anytime.
Choose your package, and we begin building your dealership website immediately. There are no setup fees, no upfront service charges, and no long-term contracts.
1. Choose Your Package
Select your package and complete the secure Stripe checkout.
- No setup fees
- No upfront charges
- Build process starts immediately
2. We Build Your Website
Over the next 21 days, we build, customize, review, and launch your dealership website.
- Website foundation
- Branding and content
- Features and integrations
- Testing and launch
3. Billing Begins After Launch
Your first payment is processed after the 21-day build period and covers your first 30 days of live service.
- Automatic monthly billing
- Same billing date each month
- Receipts sent by Stripe
4. Cancel Anytime
There are no long-term contracts. Cancel whenever you choose, and your service remains active through the end of the current paid period.
Choose the Right Level of Lead-Generation Power
Every package starts with the Turbo Dealer Websites foundation. Move up as you want more ways to generate leads and uncover qualified buyers.
| Feature | Accelerate Build the Foundation | Lead Boost Add More Lead Power | Lead + Credit Boost Maximize Your Lead Opportunities |
|---|---|---|---|
| Modern Dealer Website | ✓ | ✓ | ✓ |
| Conversion-Focused Design | ✓ | ✓ | ✓ |
| SEO Foundation | ✓ | ✓ | ✓ |
| Vehicle Inventory Management | ✓ | ✓ | ✓ |
| Active SEO | ✓ | ✓ | ✓ |
| AI / LLM Optimization | ✓ | ✓ | ✓ |
| MailX2 Email Campaigns | ✓ | ✓ | ✓ |
| BuyerCall Tracking | ✓ | ✓ | ✓ |
| BuyerCall Smart Forms | ✓ | ✓ | ✓ |
| Managed Support + Creative | ✓ | ✓ | ✓ |
| Web Detective ID | — | ✓ | ✓ |
| Automated Retargeting | — | ✓ | ✓ |
| Additional CRM Lead Opportunities | — | ✓ | ✓ |
| Qualified Leads From Dealer Records | — | — | ✓ |
| Qualified Leads From Local Market Activity | — | — | ✓ |
Accelerate
| Build the Foundation
A Better Dealer Website Starts With a Better Foundation.
Most dealer websites are built to accomplish one basic job: put your inventory online.
Turbo Dealer Websites are built differently.
We’ve spent years working with independent dealers and learning what shoppers need to see, how they move through a dealership website, and what gets them to take the next step.
Every Turbo Dealer Website starts with a proven framework designed specifically for automotive retail — then we customize it around your dealership, your inventory, your financing programs, your market, and your brand.
The result is a modern dealer website that is fast, mobile-friendly, easy to navigate, easy to manage, and built from the ground up to create more sales opportunities.
MODERN SEO ARCHITECTURE
Built for the Way Search Works Today.
A great-looking website can still underperform if the technology behind it was built for yesterday’s search environment. Every Turbo Dealer Website starts with a modern SEO foundation designed around today’s search best practices — giving your dealership a stronger platform for visibility, content, and continued growth.
- Built In From Day One
SEO is part of the website structure, not something added after launch. - Designed for Today’s Search
Your site is built around current search standards instead of outdated technology and practices. - Built to Keep Improving
A strong foundation gives our Active SEO program more to build on month after month.
WHY IT MATTERS
A better-built website gives your dealership a better opportunity to be found by local shoppers.
ACTIVE SEO
We Don’t Just Build It. We Keep Working on It.
Many dealer websites say they include SEO. TDW goes further with an ongoing Active SEO program designed to continually strengthen your dealership’s visibility after your website launches.
We analyze your website, create fresh dealership-focused content every week, and make ongoing SEO enhancements as search behavior, competition, and opportunities change.
- Ongoing Analysis
We continually look for opportunities to strengthen search visibility and improve how your dealership is positioned in organic search. - Weekly SEO Articles
We create new dealership-focused SEO content every week, giving search engines more relevant pages and topics to index and expanding the range of keywords and searches your dealership can potentially be found for. - Build More Search Authority Over Time
Fresh, useful content helps strengthen your website’s relevance and authority around the vehicles, financing options, services, and local searches that matter to your dealership. - Continual Enhancement
Your SEO strategy keeps moving after launch as we refine content and make ongoing improvements based on changing search behavior and opportunities.
WHY IT MATTERS
The more relevant search territory your website covers, the more opportunities your dealership has to appear when potential buyers are looking for vehicles, financing, and dealership information.
Active SEO continually expands and strengthens that search presence — and unlike many ongoing SEO programs, it’s already included with your Turbo Dealer Website.
I especially like adding “Weekly SEO Articles” as its own bullet instead of burying it under “Fresh Content.” It makes the ongoing value much more tangible: the dealer can immediately understand that new SEO work is actually being produced for them every week, not just vaguely “monitored.”
INVENTORY MANAGEMENT SYSTEM
Merchandise Your Vehicles the Way You Want.
Your inventory is one of the most important parts of your website. TDW’s Inventory Management System gives your dealership more control over how vehicles are organized, presented, and promoted online.
- Flexible Merchandising
Customize how your inventory is displayed and highlight the vehicles, offers, and information that matter most. - Built-In Search Visibility
Inventory pages are designed with SEO in mind, helping your vehicles become part of your overall search strategy. - More Control
Manage and present your inventory with greater flexibility instead of being limited by a basic, one-size-fits-all system.
WHY IT MATTERS
Better inventory presentation makes it easier for shoppers to find the right vehicle, engage with your dealership, and take the next step.
Your inventory shouldn’t just be online. It should be working to help create opportunities.
AI + LLM VISIBILITY
Be Ready for the Way Shoppers Are Searching Next.
Search is changing. More consumers are using AI-powered tools to ask questions, compare options, and get recommendations instead of relying only on a traditional list of search results.
Turbo Dealer Websites are built and continually developed to help your dealership establish the content, relevance, and authority these new search experiences look for.
- Built for AI-Assisted Search
Your website is structured to help modern search and AI systems better understand your dealership, inventory, services, and market. - Content That Builds Authority
Our Active SEO strategy continually adds relevant content that helps strengthen the signals search engines and AI platforms use to evaluate your business. - Prepared for Changing Search Behavior
As customers change how they search, your website strategy needs to change with them.
WHY IT MATTERS
When a shopper asks, “Who’s the best used car dealer near me?” you want your dealership positioned to be part of the answer.
Modern SEO gets you found in search. AI + LLM Visibility helps prepare your dealership to be found as search evolves.
BUYERCALL TRACKING
Know Where Your Calls Come From.
Phone calls are still an important part of how shoppers connect with your dealership. BuyerCall Tracking helps you see where those calls are coming from so you can better understand which marketing sources are generating opportunities.
Instead of treating every inbound call the same, your dealership gets clearer visibility into the marketing activity behind it.
Track Incoming Calls
See when shoppers call your dealership and connect those calls to their source.Understand Lead Sources
Identify which marketing channels and campaigns are helping generate phone opportunities.Make Better Marketing Decisions
Use call-source information to better understand what is driving shopper response.
WHY IT MATTERS
If you know what’s generating your calls, you have a better picture of what’s generating opportunities.
BuyerCall Tracking gives your dealership greater visibility into where inbound calls originate so you can better understand the performance of your marketing.
BUYERCALL SMART FORMS
Smarter Forms. Better Lead Capture.
Your website should make it easy for interested shoppers to take the next step. BuyerCall Smart Forms are designed to capture more lead opportunities throughout your website and deliver them directly to your dealership’s CRM.
Instead of relying on generic contact forms, your dealership gets forms built around the actions shoppers are most likely to take.
Capture More Shopper Intent
Give visitors clear, easy ways to request information, ask about vehicles, and take the next step.Built Around Lead Conversion
Smart Forms are designed to turn more website activity into actionable lead opportunities.Deliver Leads Directly to Your CRM
New form submissions can flow directly into the systems your sales team already uses to manage and follow up with leads.
WHY IT MATTERS
The easier you make it for shoppers to raise their hand, the more opportunities your dealership has to start a conversation.
BuyerCall Smart Forms help turn more website visitors into leads your team can actually work.
STRATEGIC FOLLOW-UP
Keep Your Dealership in Front of Shoppers After They Leave.
Most shoppers are not ready to buy the first time they visit your website. The opportunity is often created by what happens after that first visit.
Turbo Dealer Websites includes strategic email campaigns designed to reconnect with prospects, bring them back to your website, and create additional opportunities for your sales team.
- Professionally Planned Campaigns
We create dealership-focused campaigns designed around the audiences and opportunities your dealership is already generating. - Ongoing Follow-Up
Your dealership stays in front of shoppers without relying entirely on your sales team to remember every follow-up. - More Repeat Engagement
Relevant campaigns give prospects another reason to return, view inventory, explore financing, and contact your dealership.
WHY IT MATTERS
More follow-up creates more chances to turn existing prospects into active leads — without having to pay to acquire the same shopper again.
MailX2 powers the campaigns. More engagement and more lead opportunities are the reason we include it.
Lead Boost
| Add More Lead Power
LEAD BOOST
Create More Opportunities From Traffic You Already Have.
Most website visitors leave without filling out a form or making a call. Lead Boost helps turn more of that existing traffic into prospects your dealership can continue marketing to.
Using Web Detective ID, TDW can identify additional website visitors and automatically add them to a dedicated follow-up campaign powered by MailX2.
- Identify More Prospects
Create additional marketing opportunities from visitors who may otherwise leave your website anonymously. - Automated Retargeting
Identified prospects enter a dedicated MailX2 campaign designed to keep your dealership in front of them after their visit. - Get More From Existing Traffic
You’ve already worked to bring shoppers to your website. Lead Boost helps you capture more value from that audience.
WHY IT MATTERS
You don’t always need more traffic to create more leads. Sometimes you need to do more with the traffic you already have.
Web Detective ID identifies the opportunity. MailX2 continues the conversation. Together, they turn more website activity into potential leads.
WEB DETECTIVE ID
Discover More Website Opportunities.
Not every shopper who visits your website fills out a form, calls the dealership, or takes another obvious action. Web Detective ID helps create additional lead opportunities from website activity that might otherwise go unnoticed.
Those identified opportunities can then become part of your dealership’s broader follow-up and marketing strategy.
Create More Opportunities From Website Traffic
Get more value from shoppers already interacting with your dealership online.Identify Additional Records for Follow-Up
Web Detective ID records can be used to expand your dealership’s lead-generation efforts.Support Retargeting and Email Campaigns
Identified opportunities can be incorporated into follow-up and retargeting strategies designed to bring shoppers back.
WHY IT MATTERS
You’re already generating website traffic. Lead Boost helps you get more opportunities from it.
Web Detective ID gives your dealership another way to turn existing website activity into potential leads instead of letting that traffic simply disappear.
AUTOMATED RETARGETING
Bring Shoppers Back.
Most shoppers do not make a decision on their first visit. Automated Retargeting helps your dealership reconnect with interested shoppers after they have interacted with your website.
By automatically bringing those opportunities back into your marketing, Lead Boost helps keep your dealership in front of shoppers who have already shown interest.
Re-Engage Interested Shoppers
Continue the conversation with people who have already interacted with your dealership online.Automate the Follow-Up
Retargeting campaigns help keep your dealership visible without relying on your team to manage every follow-up manually.Create More Chances to Convert
Bring shoppers back to your website and give them another opportunity to call, submit a form, or take the next step.
WHY IT MATTERS
A shopper who leaves your website is not necessarily a lost opportunity.
Automated Retargeting helps your dealership stay connected, bring interested shoppers back, and create more chances to turn existing traffic into leads.
EMAIL MARKETING
Stay Connected With Interested Shoppers.
Some shoppers are not ready to buy the first time they interact with your dealership. Email Marketing gives you another way to stay connected with those opportunities and keep your dealership in front of them over time.
With Lead Boost, identified opportunities can be incorporated into email campaigns designed to re-engage shoppers and bring them back into the buying process.
Stay in Front of Interested Shoppers
Keep your dealership visible with people who have already shown interest.Use Identified Opportunities in Campaigns
Web Detective ID records can be included in email marketing efforts to expand your follow-up opportunities.Bring More Shoppers Back
Use targeted email outreach to encourage shoppers to return, reconnect, and take the next step.
WHY IT MATTERS
Not every lead opportunity is ready today. Staying connected gives your dealership another chance tomorrow.
Email Marketing helps your dealership continue the conversation, re-engage interested shoppers, and create more opportunities from the traffic and activity you are already generating.
CRM LEAD DELIVERY
Turn More Activity Into CRM Opportunities.
Generating more lead opportunities only matters if your sales team can actually work them. CRM Lead Delivery helps move additional opportunities created through Lead Boost directly into your dealership’s CRM.
That gives your team a more direct path from website activity and identified shopper opportunities to the system they already use for follow-up.
Deliver Additional Leads to Your CRM
Lead opportunities created through Lead Boost can be sent directly into your dealership’s CRM.Turn More Activity Into Actionable Opportunities
Move beyond website visits and shopper activity by giving your sales team more opportunities they can actually work.Keep Follow-Up in One Place
Help your team manage additional lead opportunities within the same CRM workflow they already use.
WHY IT MATTERS
More activity is only valuable when your team can turn it into a conversation.
CRM Lead Delivery helps convert more of the opportunities generated through Lead Boost into leads your sales team can see, manage, and follow up with.
Lead & Credit Boost
Maximize Your Lead Opportunities
LEAD & CREDIT BOOST
Add More Finance-Focused Opportunities to Your Lead Engine.
Lead & Credit Boost builds on everything in Lead Boost by adding Credit Pipeline and Area Soft Pull Leads — giving your dealership additional ways to create prospects beyond the shoppers already visiting your website.
- Credit Pipeline Opportunities
Create additional lead opportunities from consumers connected to your dealership’s credit and financing activity. - Area Soft Pull Leads
Expand your prospect pool with additional credit-focused opportunities from your market. - More Ways to Generate Leads
Combine website traffic, visitor identification, follow-up, and credit-focused prospecting into one lead-generation strategy.
WHY IT MATTERS
The more qualified opportunities your dealership has to work, the more chances your team has to start conversations and sell vehicles.
Lead Boost helps you get more from your website traffic. Lead & Credit Boost expands the lead pool even further with credit-focused opportunities.
QUALIFIED LEADS FROM DEALER RECORDS
Your Database May Have More Buyers in It.
Your dealership has already built a valuable database of customers, prospects, and past opportunities. Lead + Credit Boost helps you identify additional qualified lead opportunities from those existing dealer records based on the budget you choose.
Instead of letting older records simply sit in your database, this capability gives your dealership another way to uncover potential buyers and create new sales opportunities from data you already have.
Find Opportunities in Your Existing Records
Identify additional qualified lead opportunities within your dealership’s existing data.Work Within Your Budget
Control the level of lead generation based on the budget that makes sense for your dealership.Get More Value From Data You Already Have
Turn existing records into another source of potential buyers instead of relying only on new website traffic.
WHY IT MATTERS
Your next buyer may already be in your database.
Qualified Leads From Dealer Records helps your dealership uncover more opportunities from the information you have already collected — giving your team another way to find qualified buyers and generate growth.
QUALIFIED LEADS FROM LOCAL MARKET ACTIVITY
Find More Qualified Buyers Around You.
Lead + Credit Boost helps your dealership identify additional qualified lead opportunities from soft-pull activity in your local market, based on the budget you choose.
This gives your dealership another way to find potential buyers beyond the people already visiting your website or sitting in your database — expanding your reach to qualified prospects in the surrounding market.
Find More Local Buyer Opportunities
Identify qualified prospects from area soft-pull activity.Expand Beyond Your Existing Traffic and Database
Create additional lead opportunities from buyers in your local market.Control Lead Volume With Your Budget
Adjust the level of lead generation based on what makes sense for your dealership.
WHY IT MATTERS
There may be qualified buyers in your market who have never visited your website or entered your database.
Qualified Leads From Local Market Activity helps your dealership uncover more of those opportunities — giving your team another way to find potential buyers and grow.
