Build More Than a Dealer Website.

Build Your Dealership's Lead Engine.

Your website should do more than display inventory. It should help your dealership get found, attract more shoppers, convert more visitors into leads, and keep your dealership in front of prospects after they leave.

Dealers Making The Switch

A Better Dealer Website Starts With a Better Foundation.

Most dealer websites are built to accomplish one basic job: put your inventory online.

Turbo Dealer Websites are built differently.

We’ve spent years working with independent dealers and learning what shoppers need to see, how they move through a dealership website, and what gets them to take the next step.

Every Turbo Dealer Website starts with a proven framework designed specifically for automotive retail — then we customize it around your dealership, your inventory, your financing programs, your market, and your brand.

The result is a modern dealer website that is fast, mobile-friendly, easy to navigate, easy to manage, and built from the ground up to create more sales opportunities.

BASIC WEBSITE VS. LEAD ENGINE

Most bundled dealer websites are built to give you an online presence. Turbo Dealer Websites are built to actively improve the things that create leads.

Typical bundled website

Gets your inventory online
Basic or one-time search setup
Standard forms and phone numbers
Waits for shoppers to contact you
Follow-up depends on your staff
Limited ongoing optimization
Website provider

Turbo Dealer Websites

Proven website foundation built for dealers
Modern SEO architecture
Active SEO that continually improves visibility
Conversion-focused forms, calls and tracking
Strategic campaigns that bring shoppers back
Built for today's search and AI-assisted discovery
Lead-generation partner
More Traffic. Better Conversion. More Follow-Up. More Opportunities.

That’s what turns a dealer website into a Lead Engine.

Website Packages

Built to generate more leads from day one.

Turbo Dealer Websites gives independent dealers a complete website and lead-generation foundation with SEO, LLM visibility, MailX2 Base, Buyercall, Smart Forms, conversion tracking, support, and creative included.

Start with the Accelerate Package, upgrade to Lead Boost to identify more website visitors, or choose Lead & Credit Boost for a more aggressive lead and credit-focused growth system.

Accelerate

Website + SEO + MailX2 + Buyercall

$475 / Month

A strong entry package for dealers who want a modern website foundation with built-in lead capture, SEO support, email marketing, call tracking, texting, Smart Forms, and creative support.

No Set Up Fee/No Term Contract

Dealer Website Foundation Learn more about the Dealer Website Foundation
- Turbo Dealer Website
- Managed hosting, updates, security & support
Modern SEO Architecture Learn more about Modern SEO Architecture
- Built around today’s search best practices
- SEO foundation built in from day one
Active SEO Learn more about Active SEO
- Ongoing SEO analysis and optimization
- Fresh dealership content and continual enhancements
AI + LLM Visibility Learn more about AI + LLM Visibility
- Built for AI-assisted search and recommendations
- Content structured to strengthen visibility as search evolves
Better Conversion Learn more about Better Conversion
- BuyerCall Base + Smart Forms
- Call tracking, lead capture & source attribution
Strategic Follow-Up Learn more about Strategic Follow-Up
- MailX2 Base
- Strategic email campaigns that bring shoppers back
Support + Creative Learn more about Support + Creative
- Ongoing website support and updates
- Creative assistance for dealership promotions

Secure Stripe checkout • No payment for 21 days

Lead Boost

Website + Visitor ID + Automated Follow-Up

$875 / Month

Built for dealers who want more lead opportunities from the traffic already visiting their website. Lead Boost adds Web Detective ID and automated email campaigns to help identify more website visitors and bring interested shoppers back before they disappear.

No Set Up Fee/No Term Contract

Includes everything in Accelerate, plus:

Secure Stripe checkout • No payment for 21 days

Lead & Credit Boost

Website + Lead Boost + Credit Lead Growth

$1,475 / Per Month

The most aggressive TDW package for dealers who want website leads, visitor identification, automated follow-up, and credit-focused lead generation in one system.

Includes everything in Lead Boost, plus:

Secure Stripe checkout • No payment for 21 days

Available Add-Ons

Expand your package with inventory and credit tools based on your dealership needs. Options:

Our Process

Turbo Dealer Websites makes it easy to launch a better dealer website without starting from scratch.

Discovery

We collect your dealership details, inventory source, branding, offers, and lead routing preferences.

Build

We set up your site using the proven TDW framework built for search, speed, mobile, inventory, and conversion.

Customize

We add your logo, content, maps, forms, calls to action, financing programs, and dealership-specific details.

Launch & Support

We launch your site, manage updates, and support the tools that help turn visitors into leads.

MODERN SEO ARCHITECTURE

Built for the Way Search Works Today.

A great-looking website can still underperform if the technology behind it was built for yesterday’s search environment. Every Turbo Dealer Website starts with a modern SEO foundation designed around today’s search best practices — giving your dealership a stronger platform for visibility, content, and continued growth.

Built In From Day One
SEO is part of the website structure, not something added after launch.
Designed for Today’s Search
Your site is built around current search standards instead of outdated technology and practices.
Built to Keep Improving
A strong foundation gives our Active SEO program more to build on month after month.

WHY IT MATTERS

A better-built website gives your dealership a better opportunity to be found by local shoppers.

ACTIVE SEO

We Don’t Just Build It. We Keep Working on It.

Many dealer websites say they include SEO. TDW goes further by including an ongoing Active SEO program designed to continually strengthen your dealership’s visibility.

We analyze your website, create fresh dealership-focused content, and make ongoing SEO enhancements as search behavior and competition change.

Ongoing Analysis
We look for opportunities to improve search performance.
Fresh Content
We create relevant content that helps build authority, trust, and visibility.
Continual Enhancement
Your SEO strategy keeps moving after your website launches.

WHY IT MATTERS

More visibility can mean more qualified website traffic — and more opportunities to create your own leads. And unlike many ongoing SEO programs, Active SEO is already included with your Turbo Dealer Website.

AI + LLM VISIBILITY

Be Ready for the Way Shoppers Are Searching Next.

Search is changing. More consumers are using AI-powered tools to ask questions, compare options, and get recommendations instead of relying only on a traditional list of search results.

Turbo Dealer Websites are built and continually developed to help your dealership establish the content, relevance, and authority these new search experiences look for.

Built for AI-Assisted Search
Your website is structured to help modern search and AI systems better understand your dealership, inventory, services, and market.
Content That Builds Authority
Our Active SEO strategy continually adds relevant content that helps strengthen the signals search engines and AI platforms use to evaluate your business.
Prepared for Changing Search Behavior
As customers change how they search, your website strategy needs to change with them.

WHY IT MATTERS

When a shopper asks, “Who’s the best used car dealer near me?” you want your dealership positioned to be part of the answer.

Modern SEO gets you found in search. AI + LLM Visibility helps prepare your dealership to be found as search evolves.

BETTER CONVERSION

More Website Traffic Is Only Valuable If More Shoppers Become Leads.

Getting more people to your website is only part of the equation. TDW is also designed to increase the percentage of visitors who take the next step — by calling, submitting a form, or contacting your dealership.

Our conversion tools make it easier for shoppers to respond while giving your dealership better visibility into where those opportunities came from.

Smart, Simple Forms
Shorter, conversion-focused forms make it easier for shoppers to raise their hand without unnecessary friction.
Trackable Calls
Dedicated call tracking helps you know when your website and marketing are generating phone leads.
Better Lead Attribution
Understand which sources and campaigns are creating opportunities so you can make better marketing decisions.

WHY IT MATTERS

When you increase both website traffic and the percentage of visitors who convert, you multiply your opportunity to generate more leads.

BuyerCall and Smart Forms are the technology behind it. More conversions are the reason we include them.

STRATEGIC FOLLOW-UP

Keep Your Dealership in Front of Shoppers After They Leave.

Most shoppers are not ready to buy the first time they visit your website. The opportunity is often created by what happens after that first visit.

Turbo Dealer Websites includes strategic email campaigns designed to reconnect with prospects, bring them back to your website, and create additional opportunities for your sales team.

Professionally Planned Campaigns
We create dealership-focused campaigns designed around the audiences and opportunities your dealership is already generating.
Ongoing Follow-Up
Your dealership stays in front of shoppers without relying entirely on your sales team to remember every follow-up.
More Repeat Engagement
Relevant campaigns give prospects another reason to return, view inventory, explore financing, and contact your dealership.

WHY IT MATTERS

More follow-up creates more chances to turn existing prospects into active leads — without having to pay to acquire the same shopper again.

MailX2 powers the campaigns. More engagement and more lead opportunities are the reason we include it.

LEAD BOOST

Create More Opportunities From Traffic You Already Have.

Most website visitors leave without filling out a form or making a call. Lead Boost helps turn more of that existing traffic into prospects your dealership can continue marketing to.

Using Web Detective ID, TDW can identify additional website visitors and automatically add them to a dedicated follow-up campaign powered by MailX2.

Identify More Prospects
Create additional marketing opportunities from visitors who may otherwise leave your website anonymously.
Automated Retargeting
Identified prospects enter a dedicated MailX2 campaign designed to keep your dealership in front of them after their visit.
Get More From Existing Traffic
You’ve already worked to bring shoppers to your website. Lead Boost helps you capture more value from that audience.

WHY IT MATTERS

You don’t always need more traffic to create more leads. Sometimes you need to do more with the traffic you already have.

Web Detective ID identifies the opportunity. MailX2 continues the conversation. Together, they turn more website activity into potential leads.

LEAD & CREDIT BOOST

Add More Finance-Focused Opportunities to Your Lead Engine.

Lead & Credit Boost builds on everything in Lead Boost by adding Credit Pipeline and Area Soft Pull Leads — giving your dealership additional ways to create prospects beyond the shoppers already visiting your website.

Credit Pipeline Opportunities
Create additional lead opportunities from consumers connected to your dealership’s credit and financing activity.
Area Soft Pull Leads
Expand your prospect pool with additional credit-focused opportunities from your market.
More Ways to Generate Leads
Combine website traffic, visitor identification, follow-up, and credit-focused prospecting into one lead-generation strategy.

WHY IT MATTERS

The more qualified opportunities your dealership has to work, the more chances your team has to start conversations and sell vehicles.

Lead Boost helps you get more from your website traffic. Lead & Credit Boost expands the lead pool even further with credit-focused opportunities.

INVENTORY MANAGEMENT SYSTEM

Merchandise Your Vehicles the Way You Want.

Your inventory is one of the most important parts of your website. TDW’s Inventory Management System gives your dealership more control over how vehicles are organized, presented, and promoted online.

Flexible Merchandising
Customize how your inventory is displayed and highlight the vehicles, offers, and information that matter most.
Built-In Search Visibility
Inventory pages are designed with SEO in mind, helping your vehicles become part of your overall search strategy.
More Control
Manage and present your inventory with greater flexibility instead of being limited by a basic, one-size-fits-all system.

WHY IT MATTERS

Better inventory presentation makes it easier for shoppers to find the right vehicle, engage with your dealership, and take the next step.

Your inventory shouldn’t just be online. It should be working to help create opportunities.

SEARCH ENGINE MARKETING

Capture Customers When They’re Searching.

Some shoppers are actively searching Google right now for vehicles, financing, and dealerships like yours.

TDW Search Engine Marketing puts professionally managed Google Search campaigns in front of those high-intent shoppers and drives additional traffic to your website.

Target Active Search Demand
Reach consumers who are already searching for vehicles, dealerships, financing, and related automotive services.
Professionally Managed Campaigns
TDW handles campaign setup, keyword strategy, ad creation, optimization, performance monitoring, and reporting.
Flexible Advertising Budget
Start with a budget that makes sense for your dealership, then increase, decrease, pause, or restart campaigns as your needs change.

WHY IT MATTERS

SEO helps build your dealership’s long-term organic visibility. Google PPC helps you capture additional search demand immediately.

Together, they create a stronger search strategy:

TDW Website + SEO + Google Search PPC

Starting at $495/month + advertising budget
Google ad spend is paid directly to Google.

TURBO DEALER SOFT PULLS

Turn Credit Insight Into More Sales Opportunities.

Turbo Dealer Soft Pulls gives your dealership another way to create finance-focused opportunities and expand the number of prospects your team has to work.

Rather than relying only on shoppers who submit a traditional website lead, Soft Pulls can become another part of your dealership’s overall lead-generation strategy.

Create More Opportunities
Add another source of credit-focused prospects for your sales and finance teams.
Support Your Finance Strategy
Use credit-related opportunities alongside your website, Lead Boost, and other TDW lead-generation programs.
Expand Your Lead Pool
Give your team more potential customers to engage instead of relying only on the leads already coming through your website.

WHY IT MATTERS

More qualified opportunities give your dealership more chances to start conversations, structure deals, and sell vehicles.

Turbo Dealer Soft Pulls adds another source of opportunity to your Lead Engine — helping you create more of your own leads instead of waiting for them to come to you.

CALLVITALZ AI AGENT + CALL ANALYSIS

Turn More Phone Calls Into Opportunities.

Getting a shopper to call your dealership is only half the job. What happens after the phone rings can determine whether that call becomes an appointment, a sale, or a missed opportunity.

CallVitalz uses AI-powered call handling and analysis to help your dealership respond more consistently and give management better visibility into phone activity.

Better Call Handling
Help manage incoming calls and appointment opportunities more effectively.
AI Call Analysis
Identify important conversations, missed opportunities, and areas where phone performance can improve.
Management Visibility
See what is happening on the phone and better understand how incoming opportunities are being handled.

WHY IT MATTERS

You work hard to generate the call. CallVitalz helps you do more with the opportunity once the phone rings.

Website → Phone Call → AI Handling → Appointment → Management Visibility

Starting at $395/month

Trusted by Dealers Like You

Turbo Dealer Websites helps independent dealers upgrade from outdated websites to a modern, managed platform built for search, speed, inventory, and lead conversion. See real dealer websites powered by the TDW framework.